We’ve been working with cap hpi on their B2B and consumer brands since 2012. As two automotive data giants now operating as one, they’ve grown from a Leeds-based company servicing the UK to a global powerhouse with offices across the world.
Bringing together two established companies came with a host of challenges and opportunities. We worked closely with the leadership team at cap hpi to evaluate the brand and create a strategy to position them as a market leader. We plotted their brand vision and values, shaped a new tone of voice and designed an illustrative style that would help communicate their message to their customers.
Their website has always been cap hpi’s most important marketing tool, but information was previously very difficult to access. Starting with a comprehensive web audit, we discovered exactly what their customers were looking for. In-depth user research allowed us to build a website that not only looked beautiful, but catered to a variety of needs. From supporting legacy browsers to multiple languages, it’s packed full of useful features to help the business grow.
Captivating content is essential for convincing visitors to buy, so everything is written from their point of view. Our talented copywriters wrote every page from scratch based on the needs of the users. And by integrating with market-leading tools like HubSpot (for marketing automation), Zendesk (for customer support) and Expose (for content management), the website is all geared up to get results and provide a fantastic user experience.
The team at Parallax did a tremendous job of taking our brand forward and building a fantastic website to help our company grow. I’d highly recommend them.