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We place the user at the heart of your digital design to create intuitive, useful, and memorable interactions. These moments elevate the perception of your brand and build the trust of current and future users.
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Bauer Media Outdoor
Delivering digital brand unity in a major global relaunch
Bauer Media Group had just taken a bold step into Out-of-Home advertising with the acquisition of Clear Channel Europe. To cement this move, they launched Bauer Media Outdoor - a new division that needed a strong digital foundation from day one.
→ Results
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The Brief
To build a single central hub supported by 15 country-specific sites, each consistent in brand, messaging, and functionality. For Bauer Media, the project wasn’t only about replacing logos; it was about creating a unified platform that would strengthen credibility, simplify operations, and unlock new digital opportunities across Europe.
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→ From the client
The Challenge
The scale and speed of delivery were the biggest hurdles. Inheriting 15 existing sites meant dealing with more than 2,000 pages of content, each with its own quirks, features, and inconsistencies. Some markets had bespoke tools and functionality that others didn’t, creating a fragmented experience across the group.
On top of this, Bauer Media wanted every site to exist in its local language and in English to maximise accessibility for international clients. That instantly doubled the workload. Normally, a programme of this size would run for a year. Instead, the timeline was just four months. Missing the deadline wasn’t an option. Once the legal handover date hit, all old branding had to vanish to avoid the sites being forced offline entirely - losing digital sales pipelines overnight and damaging relationships with clients who expected seamless continuity.
The pressure was on to deliver one of Bauer’s most ambitious digital rollouts in record time.
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The Solution
As a long-term partner, we were trusted to deliver at pace without cutting corners. From the outset, we knew the only way to achieve both speed and consistency was by putting structure and design discipline at the heart of the rollout.
Our approach combined upfront planning, systemised design, and the smart use of AI to ensure nothing slipped through the cracks:
- Content planning and component consolidation – Before development began, we worked closely with stakeholders across all 15 markets to review their existing sites. Many had unique layouts and features, which made the overall ecosystem fragmented. We consolidated these into a unified set of reusable components and content templates. These were designed in Figma to align with Bauer’s new style of content and to give every market the tools they needed without reinventing the wheel.
- Migrating to Webflow – We transitioned all sites from Statamic to Webflow, providing a more agile CMS with built-in translation support. This reduced long-term operating costs and gave Bauer teams more control over their own content.
- Minimum Viable Product rollout – To meet the non-negotiable legal deadline, we prioritised launching the most commercially critical sites (UK, Northern Ireland, and Ireland) before sequentially rolling out the remaining 10 markets.
- Clear workflows – Each market followed the same process: content audit, template design, then Webflow build. This kept the project consistent, transparent, and efficient across regions.
- Centralised governance – A master spreadsheet tracked content updates and branding changes globally, ensuring no duplication of effort and full alignment.
- AI-enabled accuracy – We integrated AI tools to scan live sites for any missed Clear Channel references. Reports were shared with in-country teams, highlighting exact pages that needed updates, giving reassurance that nothing had been overlooked.
This combination of upfront consolidation, streamlined delivery, and AI-enabled quality control allowed us to roll out one of Bauer’s most complex migrations to date in just four months — without sacrificing quality or brand integrity.
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The Results
The immediate impact was business-critical: Bauer Media Outdoor launched without a single gap in service, maintaining client engagement and keeping sales channels active. But the longer-term benefits are even more significant.
- Brand unity across markets – Bauer’s digital presence is now aligned, ensuring every customer - no matter the country - experiences the same level of professionalism and brand identity.
- Collaboration and knowledge sharing – Teams that previously worked in silos now engage more frequently, sharing tools and approaches that make operations smoother across borders.
- Empowered internal teams – Training and a more intuitive CMS mean Bauer staff can now update and expand their sites without relying on engineers for small changes. This frees our joint resources to focus on higher-value innovation rather than basic upkeep.
- A foundation for innovation – Exposure to AI-driven processes in this project has sparked conversations around where automation and intelligent tools could drive the next wave of digital capability.
What started as a legally driven deadline has evolved into a catalyst for long-term efficiency, collaboration, and growth.
→ From the client
We've worked with the Parallax team as an extension of our own for over five years, across numerous projects. We've expanded our web presence and seen our ROI grow on the back of a trusted and honest relationship. When we have a problem that technology can solve, we turn to Parallax for advice, delivery – and often both.
Ben Hope
Marketing Director
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