We place the user at the heart of your digital design to build intuitive, useful, and memorable interactions. These moments elevate the perception of your brand and build the trust of current and future customers.
To deliver value quickly, we began by revamping the homepage design and storytelling to establish Persona Homes as a credible and supportive home builder, clearly communicating their value proposition and organisational purpose.
We developed five distinct work streams that addressed different user needs and pain points. These included tools to retain users on the site, and informative content on the aftercare process. By covering a broad range of user requirements, we were able to create a seamless user experience that addressed users' needs from initial enquiry to aftercare.
We broke down work streams into actionable next steps to improve primary metrics, time on page, and pages visited. To increase conversions, we overhauled the development and plot pages, refining content, introducing new interface layouts, and simplifying the enquiry journey.
We’re continuing to work closely with Persona Homes to improve their customer experience, we’re currently building an after sales portal so that customers can access all their documents, report any issues and in the build up to moving in; get updates on how things are progressing.