.svg)
Experience Design
We place the user at the heart of your digital design to create intuitive, useful, and memorable interactions. These moments elevate the perception of your brand and build the trust of current and future users.
Case studies
Design Systems
Content Design
Digital Branding
Interaction Design & Development
Website Development
BigChange
Redefining the digital experience of the leading job management software provider
Our Goal
To drive sales growth through a modern website celebrating BigChange’s innovation while resonating with target audiences across all their digital applications.
→ Results
Conversion rate increase
170%
Decrease in bounce rate
14%
The Brief
BigChange is a leader in job management software, enabling businesses to efficiently manage operations and drive growth through a unified software platform. Despite their distinct value proposition, aspirational customer base, and industry-leading position, their website lacked engagement and failed to convert visitors effectively. With ambitious growth plans, they required a scalable digital platform and an impactful website that would set the standard for the sector.
The key challenge was to create high-traffic, high-value pages that reflect BigChange’s status as a market leader, showcase the power of its product and features, and drive conversions on a flexible, future-proof platform.
No items found.
No items found.
→ From the client
The Approach
Defining Objectives
The project began with strategic planning sessions to build a deep understanding of BigChange’s digital goals and business environment. A series of workshops facilitated the mapping of user needs and the identification of high-value pages to prioritise during the design phase. By aligning BigChange’s digital objectives with customer insights, the foundation was set for an impactful strategy detailing how to win customers.
Customer-Centric Research
A detailed exploration of customer profiles, brand values, and language cues highlighted the need for a modern, consistent identity that resonates with the audience. Content benchmarking revealed opportunities to simplify the brand’s language for greater accessibility, refocus messaging on the platform’s strengths, and ultimately improve engagement.
Strategic Platform Choice
Webflow was selected as the foundation for the new website due to its flexibility, cost-effectiveness, and speed to market. Webflow’s robust functionality provided the perfect balance of design freedom and technical capabilities, enabling the creation of a dynamic, scalable website. Its intuitive interface empowered BigChange’s internal team to manage updates independently, ensuring long-term efficiency and agility.
Key advantages of Webflow included:
- Lower operating expenses over time
- Faster launch cycles for updates
- Empowerment of the internal team with a user-friendly platform
No items found.
The Solution
Evolving the Brand
The focus was to modernise BigChange’s brand, enhancing its identity as a premium, forward-thinking tech company. While retaining their well-recognised logo, efforts centred on refining the brand language. Updates included an accessible and future-ready colour palette, contemporary typography, and an elevated visual representation of the platform. Addressing inconsistencies across the website, marketing materials, and app outputs ensured a unified and innovative identity, laying a strong foundation for future growth.
Building for Impact
To ensure a successful launch, we prioritised key conversion pages like the home and pricing sections, using a reverse proxy approach to integrate new pages seamlessly for testing on the live website. Real-world user interactions during a two-week test period informed refinements, leading to measurable improvements:
- 170% increase in click-throughs from the home page to contact forms
- 14% decrease in bounce rates on the pricing page
A mobile-first philosophy ensured fast load times and seamless experiences across all devices. Webflow’s flexibility enabled efficient updates, keeping the platform adaptive and innovative.
No items found.
The Results
Making a BigChange
The revamped website highlighted BigChange’s refreshed proposition and innovative visual language.
The transformation delivered a cohesive, modern digital presence that aligns with BigChange’s aspirations as an industry leader. Key pages featured intuitive navigation, clear calls to action, and engaging visuals, driving higher user engagement and conversion rates. Tailored training empowered BigChange’s team to manage and expand their digital platform with confidence.
Cementing Leadership
The redesign solidified BigChange’s position as a forward-thinking brand delivering a user-centric experience. In the months following its launch, BigChange was acquired by Simpro Group for £300 million, further validating their industry-leading brand and the success of their digital transformation.
→ From the client
→ services
.svg)
