University College London


As one of the best and most funded universities in the world, it’s UCL’s mission to develop future generations of leaders and tackle the biggest global challenges of our time. Working with Parallax, we’re helping them achieve that mission.

UCL is a huge brand with an architecture supporting many other brands. We worked within the existing UCL brand guidelines to create a sub-brand for the Healthcare Engineering department. Starting with a thorough understanding of their mission and values, we designed a number of concepts to present the department to the world.

The Healthcare Engineering website is designed from the ground up to support the needs of the institute. The design and content working in harmony engages visitors, showing all the programmes and latest developments. It’s fully managed using Expose, our unique content management system, which provides the foundation to grow the site over time.

Formally known as the IBME, the group was evolving and needed a brand that would help them achieve their vision. The team at UCL instantly fell in love with our design style and the quality of our work. This helped position them at the forefront of the industry.

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