By Liam Bush •

Parallax Launches New Website For Distill Ventures

We’re excited to announce the launch of a brand new website for Distill Ventures, the world’s first independent drinks accelerator. Known for helping founders build, scale and sell their own drinks brands, they entrusted us to deliver a contemporary, user-friendly platform to inspire the industry’s brightest entrepreneurs.

Better Navigation

When Distill Ventures first approached us, their existing site was extremely dated and proving difficult for users to find relevant content. They wanted an all-new, easy-to-navigate website that highlighted their key brand messages and better reflected the forward-thinking company they are – so we set about making that happen.

We’re really pleased with Distill Ventures’ smart new website. It conveys compelling, persuasive stories, offers up helpful content, showcases investment opportunities and supplies relevant, inspirational case studies for readers to enjoy – all with a classy, tasteful look and feel.

- Simon Cook, Project Manager.

Improving navigation was high up on the list of priorities, so we started off with a brand new sitemap, figuring out precisely how we could help users access content more easily. The navigation on the new site is much more intuitive than before, allowing people to quickly find and explore specific areas of interest, such as investment information, funding opportunities, partnerships and frequently asked questions, not to mention their exciting portfolio of founder-led brands.

Insights & trends behind Distill Ventures

A Refreshing New Design

When it came to the overall look and feel, we gave the brand room to breath and grow, allowing Distill Ventures to maintain their professional image whilst also reinforcing their position as the go-to brand for entrepreneurs in the global spirits industry. Clear signposting, easy-to-digest text and standardised photography all come together to present a unified visual aesthetic, with flourishes such as staff biographies with rotating hover-states adding a playful touch.

Backed by renowned beverage company Diageo and with employees across London, New York, Dublin, Amsterdam and San Francisco, their new online presence helps cement them as an established business. The resulting site was exactly what we set out to achieve, balancing a fresh design with a corporate tone. Confident, bold and professional, the new website now reflects who they truly are.