We’re pleased to announce the launch of the new TIEVA brand and website
Last October, we were able to work alongside the team at TIEVA to construct a whole new brand and proposition as part of a major acquisition and business transformation for this ambitious enterprise.
This partnership would unite two companies (each with their own name and brand) to craft a master identity ready to take on the world.
The brief was to help us create a £1billion brand that would disrupt the IT managed services space. And with TIEVA, their team has truly delivered on that. From brand creation to an elevated web and UX presence – Parallax have helped us take our brand and user experience to the next level.
With a systematic approach to creating and narrowing down potential business names, we arrived at TIEVA. A word full of intrigue with a deep meaning for the brand, ‘TIEVA’ is constructed using the first letter of words that are key characteristics and behaviours of the brand and people who work there. There’s nothing ordinary about this business, and so the name choice reflects that.
As a leading provider of professional IT services across industries, TIEVA help connect businesses with innovative, future-proof solutions that are as ambitious as they are. The brief and aspiration was to craft an identity that was modern, crisp and slick. Our design team created a memorable and clever execution with unlimited possibilities. We're pleased to say the end result has been very well-received internally with staff fully engaged with the new brand and happy to fly the TIEVA flag with lots of new merchandise!
With a firm understanding of the company and a newly established brand identity we turned our efforts into creating a new, impactful online presence to land the new brand direction. An initial discovery phase bringing together UX Designers, Content Strategists and Delivery Experts allowed us to look at all aspects of the industry and competitors to gain a deep understanding of users' needs to spot new opportunities. TIEVA brings years of experience and a strong industry reputation.
We showcased this and the results they continue to deliver with a considered content strategy to sit alongside a solid SEO plan to deliver a seamless and efficient user experience. Our UI designs use the brand mark, vibrant colour palette and photography mixed with subtle interaction and motion techniques to elevate the brand resulting in a memorable digital experience.
It feels like a real privilege to have had the opportunity to work with the highly talented folk at Parallax. It was an experience that not only created something truly special but also delivered valuable insight into the intricate processes they follow to fulfil their brief and create work of the highest standards.
Both TIEVA and Parallax are excited about the potential of this partnership going forward, and we are confident that the launch of TIEVA will be a huge success. This partnership shows the power of collaboration and the potential for growth when two companies with complementary strengths come together.
We’re sure you’ll agree… a great start to 2023!