Social media is constantly changing and evolving. By integrating carefully coordinated campaigns into our wider marketing strategies, we help our clients get the most out of it. From Facebook Live to Instagram Stories to Rich Pins, we tap into all the latest communication channels, helping you ride the algorithms and adding a genuinely human touch. At Parallax, we understand social media.
Social Media Strategy
As with all aspects of digital marketing, before allocating time and resources it’s important to put a plan together. We can help you figure out what you want to achieve and which social media platforms are most appropriate for your goals. Based on user personas, we’ll ascertain who you want to target and how you want to talk to them. Whatever we decide, we’ll ensure it complements your overall marketing strategy.
Grow Your Audience
Once we’ve chosen which networks to focus on, we can help you gain new followers, improve your reach and build your audience. By creating a steady stream of engaging content, we can make your social media posts something people genuinely want in their feeds. Whether your KPI’s are based around click-throughs to your website or increasing the number of impressions, we’ll make sure you’re connecting with the right people.
Your followers will come to expect a consistency in the tone and quality of your content, as well as receiving regular updates. We’ll refine your copy and get straight to the point, talking from one human to another – especially useful when you need a caring response in a customer service capacity. We can also help with scheduling, posting at times that best suit your audience.
Today’s audiences are used to enjoying a wide variety of content. Depending on your needs, we have the in-house skills to create different types, including photography, animations and live video. We can take an existing idea and transforming it into something new, or use our collective know-how to generate something original. The aim is to make thumb-stoppingly good content that’s shareable and engaging.
To keep your audience active and interested, you’ll want to run inventive campaigns that grab their attention – and keep it. We create on-going, interactive social campaigns to grow your reach and engage your followers. Harmonising with large scale advertising initiatives across multiple channels, our in-depth research ensures your campaigns are always backed by data. So let us do our thing and you’ll quickly rediscover why social media is still such a vital part of the marketing mix.
Promotions, Ads & Sponsored Content
Organically shared content can get you so far, but we can also put together promotional plans to augment your content, boost posts and reach a wider audience. We’ll carry out in-depth research to gain a deep understanding of your customers, then make recommendations on how you balance your budget between content and ad spend. With greater social media intelligence, we can target the right people with the right messages at the right time.
Using the latest software, we can post to a variety of feeds and platforms simultaneously. With content bespokely designed on a channel by channel basis, we can adapt messages according to whatever platform they’re published on. With a content calendar all mapped out, we can always see what’s happening where. And by monitoring different feeds and using social listening tools to track mentions of your brand, we can join the conversation naturally.
To draw attention to all the great content we’re creating, we can build social feeds directly into your website. Embedded walls populated with high quality imagery make for visually striking additions. We can also make sure your own web content is easy for your visitors to share across a variety of networks by creating tasteful tabs and innovative buttons that aren’t simply hidden away in the footer.
We crunch the numbers so you don’t have to. We’ll regularly check your social media performance and ensure everything is still on course. Using analytics and insights, we pore over impressions, page action, likes, views and comments to make sense of your engagement and reach. This allows us to report back on what’s going well and where we need to target next. We’ll modify what we’re posting and benchmark against the past to make sure you’re always getting the most possible out of social media.
As a technology-obsessed bunch, we like to experiment with new social apps in our ongoing quest to find the “next big thing”. We’re always looking into emerging platforms and discovering new ways of delivering exciting content. This doesn’t mean simply funneling resources into whatever comes along next – we understand every brand is unique, so we’ll figure out exactly what channels are best for the audience you want to reach.