Outreach is all about taking marketing back to its roots and establishing authentic peer-to-peer connections. People are beyond promo pitches and clever commercials – they want organic involvement with brands they trust. We believe in creating a genuine two-way relationship with your customers instead of annoying them with unwanted marketing materials.
It all begins with research. We start by mapping out your target audience, building user profiles and conducting extensive market research into your desired demographics. Knowledge is power – to achieve a solid ROI, you need to know your customer base inside and out. We’ll help you gain a thorough insight into precisely who you’re communicating with. Down the line, this makes future implementation not only simpler but infinitely more effective.
A detailed public relations plan is required for every content marketing campaign, lowering risk and increasing reach. From initial strategy through to final execution, we’ll improve brand visibility amongst the people you most want to target. Using our established press contacts, influencers and ambassadors, we’ll generate exciting digital campaigns that ensure your products and services have the engagement and exposure they deserve.
When it comes to creating imaginative campaigns, we dream up exciting and original concepts. We bring our content, design and development teams along to all our brainstorming sessions – cross-collaboration offers a range of expertise and a great mix of ideas. We combine beautiful visuals with copy that flows, throw in a dash of humour and lay on the charm. Before we start spreading the word, you want to make sure your campaign is worth shouting about.
Our extensive database of talented bloggers are incredibly passionate about writing. Having such a network in place strengthens and complements your content marketing. Excellent blogger relations are vital – a digital PR strategy wouldn’t be complete without them. And working with such a wide array of guest bloggers, experienced copywriters and influential collaborators means we can give your content that extra level of credibility and visibility.
You want your business to be talked about online. Building a sphere of influence means growing an audience that’s happy and willing to engage – and with genuine passion for your products, influences will become authentic ambassadors for your brand. We have strong relationships across an ever-growing network of top-tier social media influencers, ready to endorse your business across multiple platforms. In turn, our influencers each have legions of loyal followers, primed to interact with your content on a regular basis.
Owned, Earned & Paid Media
Your owned media is everything we create together – your website, your blog, your social media channels. Beyond those, every mention, share, re-post or review has to be earned; it’s this earned content that draws the attention of new customers who later become influencers and advocates. Finally, careful media planning means we can feature your content externally on the most appropriate high-traffic sites. For a healthy marketing ecosystem, we optimize what you own, earn engagement and boost wherever and whenever it’s appropriate.
Whether you want to observe quietly, discover what your customers need, respond to critics or simply engage in conversation, you need to know what people are saying. We use the latest social media monitoring software to measure your brand’s strength, perception and reach. We’ll keep an eye on the keywords and hashtags to gain real insights into your audience and nurture genuine relationships between your brand and your followers.
For an outreach programme to be worthwhile, we need to reflect on what’s working and adjust your strategy accordingly. We use live dashboards, weekly progress plans and problem reports are built entirely around your needs. Our in-depth quarterly reviews give you all the insight you could ask for. We’ll work with you to establish useful KPI’s that benchmark the results most relevant to your campaigns.