In a fast-moving, perpetually online world where attention spans are short, captivating content is a must. People instinctively seek out the greatest writing, images and videos – it forms the basis of all their interactions. High quality content cuts through the noise and keeps users engaged, ensuring they return to your business time after time.
Content should always inform design and development, not the other way round. Whichever digital products or services you require, we’ll ascertain your content needs ahead of everything else. Workshops and scoping sessions help us understand your goals – from there we’ll figure out what you need to say, how you’ll say it and where. Together, we’ll build an overarching content plan that establishes the clearest communication possible.
How would you like to be perceived by the outside world? We’ll first revisit your core principles – the values that define your business. They influence everything you wish to communicate. Our branding exercises will help you rediscover where you’re heading; solid principles keep you moving in the right direction. In turn, these inform your brand guidelines and tone of voice, ensuring design and content always work in harmony to bring a common vision to life.
Tone of Voice
Modern, content-laden audiences are increasingly expecting to be spoken to in relatable, easy-to-digest ways. Your customers want to be addressed in an accessible manner that befits your business. If your brand is your personality, your tone of voice is the way you choose to express it. A consistent style of talking helps reinforce the underlying qualities of your brand and builds trust. And by having a tone of voice in place, it’ll continue to guide the ambassadors of your business. However you want to sound, we’ll uncover the best way to capture your voice and amplify it.
Nobody reads entire websites. That being said, every visitor consumes at least some of it – even if they’re only skim-reading – so your written content all needs to meet the same high standards. Our professional copywriters can create from scratch or re-edit your existing copy. We’ll assess naming conventions for navigation, titles and headers. As well as body copy, we’ll breathe new life into blog posts, articles and emails. We’ll always make sure you have the most engaging, useful and informative text possible.
Video needs to be accessible, interesting and relevant. We’ll help you develop a concept, write a script, shoot and edit live video. We also develop 2D and 3D animations, run livestreams and create 360 degree films. We’ll match video content to your objectives – whether you need a 10-second advert for Instagram or a 20-minute documentary, we’ll ensure you stick to your brand story. We can help you produce a variety of slick, attention-grabbing videos, from one-off social campaigns to rich video content embedded throughout your website.
You want a photographic style that’s indicative of your brand. We’ll help you produce, select or curate photos that work together to convey a consistent message. To find your desired aesthetic, we’ll generate mood boards, identify patterns and develop a style guide. We’ll consider everything from composition to colour to cropping. Images tell a visual story – for best results, they show real people, products and places. When that’s not an option, we’ll augment our own photography with the most authentic stock images on the web.
Sometimes you need an extra special set-piece to bring a campaign to life or drive traffic to your site. We have the in-house expertise to deliver exciting, interactive content – everything from mini-games to animated presentations to infographics. We use interactive experiences to add value and give your message the ‘wow’ factor. Useful, beautiful and interesting, they’re perfect for making data dynamic. Not only do customers find them fun to play with, they’re also extremely shareable.
Successful content needs to be uniform. Wherever your brand has a touchpoint, we’ll make sure your customers have the same unique experience. We create content perfectly suited to its platform – we’ll ensure everything from a Facebook post to a Snapchat competition to a tweet looks, feels and sounds undeniably and unmistakably you. We’re experts when it comes to generating thumb-stoppingly good content that gains likes, shares and follows.
We want you to get the most out of the content we create. We can edit, reformat and recycle any copy, images and videos we create. This means you can reuse the same content for different platforms and applications, both online and off, and tailor it for different audiences. We’ll also provide design assets, fonts and illustrations for you to use in presentations and circulate amongst your staff.
Sometimes, your original content is still fit for purpose. There’s a decent chance you may want to re-use it. We can migrate across everything you don’t want to lose from your old website to your new one. This includes body copy, blog posts, photographs, videos and news stories. We’ll make sure all your content is exactly where it should be, that your pre-existing links aren’t broken and everything remains as optimised as possible for search engines.