The Sunday Times

The Sunday Times and Sky Sports ‘Sportswomen of the Year’ awards is an annual event recognising and celebrating the contribution of Britain’s most prominent sportswomen. Past winners famously include Paula Radcliffe, Denise Louis and Dame Kelly Homes.

Client
The Sunday Times
Expertise

Designed in conjunction with Q+H on a super-tight deadline, we wireframed an all-new website and developed it using our Expose content management system. Flexibility was key – the site was required to operate through three distinct phases: open nominations, shortlist nominations and voting.

Phasing was configured to update automatically. In other words, the site was built to switch to voting mode at the stroke of midnight. Security was paramount – we used Wufoo to capture and store sensitive voting data. We also developed a bespoke private voting area for Vitality Insurance members.

With an optimised nominations platform in place and a fully responsive voting system accessible across all devices, the event saw unprecedented numbers of nominations (over 15,000) and record votes across the board – 200% up from the previous year. Despite a tight deadline, thanks to meticulous planning everything was executed precisely as planned.