Kerry Foods first approached us to turn their Pure website around. Designed to promote a range of dairy free spreads, the old site was dated and uninspiring. We immediately set about building a beautiful responsive website with an informative blog and new recipe section, completely repositioning the brand.
Our primary goal was to increase brand value and raise product awareness. We completely redesigned the existing static FMCG website to promote exciting new content, bringing food recipes and user-generated content to the fore. We added a social wall to stream all the latest activity, and built an innovative product finder to help consumers get their hands on the goods.
Working with a range of influencers, we executed a massive online marketing campaign – #bakedairyfree – introducing Pure’s dairy free spread as a baking ingredient and launching the brand across Instagram and Twitter. A microsite and social media animations promoted the competition, which saw over 1,000 entries, 6,000 engagements and more than 430,000 impressions. Keyword optimisation and organic links led to a huge surge in search visibility.
Following a period of rapid growth, we’ve continued to work with Pure. In Q1 of 2016, Pure launched a range of new products, including healthy lunch pots and fresh ready meals. We updated their website to accommodate and promote these items, translating the packaging rebrand to the web and incorporating updated photography and tone of voice. With a target to increase the brand value by over 400%, we’re helping position Pure in a highly competitive new marketplace.