Mattessons, a Kerry Foods brand, approached us to design and build their brand new website to launch alongside a major advertising campaign. The Snackarchist went on to become one of the most successful television commercials of 2016.
Mattessons approached us thanks to our experience with FMCG and the success we’ve had with other food companies like Cauldron and Pure. They had a number of problems – such as traffic spikes and poor security – resulting in their previous website being hacked and malicious code added. We implemented our unique redevelopment process, resulting in a fresh new website supported their key advertising campaigns and provided a fantastic user experience.
After an extensive period of user research, we identified a number of key incentives for people visiting the Mattessons website. We wanted to make sure the site was always useful from their point of view. We went on to create exciting content and interactive features, from easy-to-follow recipes to an innovative product finder.
Like many consumer-focused websites, Mattessons recieves most of its traffic via mobile, so we naturally designed the website with a mobile-first approach. From multiple entry points to instinctive navigation, we made sure the mobile experience is every bit as good as desktop.
A huge part of the redesign was geared around improving the website from an SEO perspective. We created content specifically to earn key search positions and carried out deep technical optimisation. The results have been staggering. We continue to work closely with the brand team at Mattessons on upcoming campaigns, helping them grow the brand.