The British Airways lounges at Heathrow Airport have a combined footfall of over 155,000 every month. That’s almost two million people that pass through these areas every year. BA approached us requiring a way of advertising to their passengers using digital signage.
We created software allowing BA to load and change their advertising visuals on huge LED billboards remotely. The software runs on a Mac Mini for each billboard and campaigns can be scheduled with minimal updating. This software includes a web app which detects if there are any issues with the displays, sending a text message should any of the billboards fail so that any issues can be corrected promptly.
Our team worked through the night installing eight Mac Minis in the First and Club Class lounges. These signs now inform, entertain and increase sales for BA’s advertising partners and increase revenue for the lounges.