By Dario Grandich •

Introducing 4.0 by Ralph & Russo

We’re delighted to announce a new client win and a rapid turnaround for a major campaign launch for Ralph & Russo.

Ralph & Russo is a fast-growing luxury fashion brand, founded by Tamara Ralph and Michael Russo. Based in London, with a global presence and superstar clients, Ralph & Russo is a high fashion house that specialises in haute couture, ready-to-wear clothing, luxury goods and accessories.

Introducing 4.0 by Ralph & Russo

As part of their growing range of ready-to-wear and a first for the brand, they created 4.0, a range of super stylish sneakers for the modern metropolitan woman. Available in 8 fun and vibrant colourways we were tasked to create a launch campaign that could take centre-stage on the website and social media channels.

We had to find a way to deliver an impactful and engaging campaign in a matter of weeks. The outcome was an elegant and interactive design experience that would feature on the website homepage. Users can move their cursor around the screen to uncover a different coloured sneaker. Then every 4 seconds the sneaker colourway changes.

We created a mix of animated and static assets for their different social media accounts, including the Ralph & Russo Instagram, which has over 2.4m followers. These assets will be used to promote the new range to existing followers and drive awareness and engagement with potential customers.

Finally, to promote the sneakers to existing customers we created a simple launch email to introduce the new 4.0 range. We used an animated GIF to create a fun and dynamic way to introduce the range.

It was a pleasure working with Parallax. They were proactive to our ever changing needs and delivered above and beyond our expectation.

- Charity Finnigan, Head of Marketing

It’s been a pleasure to work with such a top fashion brand, and is another example of how digital innovation can improve the customer experience. Not to mention adds to our growing footwear portfolio, which includes the likes of Dr. Martens, adidas and Yeezy.